

Tuesday January 6th AT 5PM MT / 7PM ET
Tuesday January 6th AT 5PM MT / 7PM ET

Tuesday
January, 6th
5PM MT
On-The-Dot

"Just signed my first full launch campaign at $4,100. My biggest project yet!"
Geraldine Tait

"Just signed my first full launch campaign at $4,100. My biggest project yet!"
Geraldine Tait
Hey, I’m Dani —
Copywriter turned Launch Strategist. And for years, I made the same mistake most copywriters make.
I was doing strategic work—guiding launches, making recommendations, thinking beyond the copy—but I was only getting paid for the deliverables.
Sound familiar?
The problem isn't your skill. It's your positioning.
Once I made a few key shifts in how I packaged, pitched, and priced my work—everything changed.
Better clients. Bigger projects. Premium rates.
And the best part? I didn't need a new skill set. I just needed a new structure.
That's what I'm teaching in this free class.

A 30-day action plan to stop competing on copy—and start getting paid for strategy.
Because right now? Every week you stay positioned as "just a copywriter" is another week you're invisible to the opportunities you're already qualified for.
How to restructure your offers so clients see a strategic partner, not a line-item vendor
The warmest path to your first strategic project (no cold pitching required)
The simple shift that changes how clients perceive you from the first conversation
How to build packages that make your strategic thinking billable
This money-making tool is your sneak peek into how Launch Strategists think —
and it’s yours just for attending live.

It's the same checklist I use on $10K+ projects—and you'll get it free when you attend live.
Use it to:
Know exactly what happens when in a launch (so you're never guessing)
Spot gaps or problems before they derail a project
Show up to client calls calm, prepared, and strategic

The work isn't coming like it used to.
Clients are ghosting. Rates are getting questioned.
Projects you would've landed a year ago are going to AI tools or cheaper writers.
You're not imagining it. The ground has shifted.
But here's what's also true: the copywriters who are thriving right now aren't competing on copy.
They're leading with strategy.
They're the ones clients can't replace with a prompt.
That's the shift. And it's available to you—starting now.

Hi, I'm Dani -
Copywriter turned Launch Strategist. And for years, I made the same mistake most copywriters make.
I was doing strategic work—guiding launches, making recommendations, thinking beyond the copy—but I was only getting paid for the deliverables.
Sound familiar?
The problem isn't your skill. It's your positioning.
Once I made a few key shifts in how I packaged, pitched, and priced my work—everything changed.
Better clients. Bigger projects. Premium rates.
And the best part? I didn't need a new skill set. I just needed a new structure.
That's what I'm teaching in this free class.

A 30-day action plan to stop competing on copy—and start getting paid for strategy.
Because right now? Every week you stay positioned as "just a copywriter" is another week you're invisible to the opportunities you're already qualified for.
How to restructure your offers so clients see a strategic partner, not a line-item vendor
The warmest path to your first strategic project (no cold pitching required)
The simple shift that changes how clients perceive you from the first conversation
How to build packages that make your strategic thinking billable
The work isn't coming like it used to.
Clients are ghosting.
Rates are getting questioned.
Projects you would've landed a year ago are going to AI tools or cheaper writers.
You're not imagining it. The ground has shifted.
But here's what's also true: the copywriters who are thriving right now aren't competing on copy.
They're leading with strategy.
They're the ones clients can't replace with a prompt.
That's the shift. And it's available to you—starting now.


This one-page tool is your sneak peek into how Launch Strategists think — and it’s yours just for attending live.

Use it to:
Know exactly what happens when in a launch (so you're never guessing)
Spot gaps or problems before they derail a project
Show up to client calls calm, prepared, and strategic
It's the same checklist I use on $10K+ projects—and you'll get it free when you attend live.







