AI Didn't Replace Copywriters—It Just Raised the Bar.

Here's How Mid-Level Copywriters Are Future-Proofing Their Careers by Leading Strategy

(Not Just Writing It)

The step-by-step system to become the $7K-$15K per project Launch Strategist your clients can't replace—with the confidence, tools, and hand-holding practice so you stop shrinking back and start stepping up (even if you've never led a launch before)

AI Didn't Replace Copywriters—

It Just Raised the Bar.

Here's How Mid-Level Copywriters Are Future-Proofing Their Careers by Leading Strategy

(Not Just Writing It)

AI CAN WRITE SALES

COPY IN 47 SECONDS

So why should a client pay you $5,000 to take two weeks?

Uncomfortable question, right?

But it's the one your clients are asking in 2025.

And if you don't have a damn good answer, you're going to keep losing opportunities to either AI tools or other copywriters who've figured out how to justify their rates.

Here's what's actually happening:

Less-experienced copywriters are using ChatGPT to crank out "good enough" launch emails and landing pages for $500 packages
Clients are using AI and writing more copy themselves
And everyone's wondering: "What am I actually paying a copywriter for anymore?"

If your answer is "good copy," then you're already in dangerous territory.

Because AI can write decent copy now.

Being Good at Writing Copy

is no Longer Enough.

Even thinking strategically isn't enough if clients don’t see it, value it, or know they’re paying for it.

Because here’s today’s reality:

The mid-level copywriters who just deliver assets are on their way out.

And in the next 12–18 months, the writers who don’t reposition themselves will quietly get edged out of premium work.

But—and this is important—this isn’t the end of copywriting.

It’s the evolution of it.

AI didn’t eliminate the need for copywriters. It exposed the gap between writers who just write—and the ones who lead.

Clients are no longer just buying words.

They’re looking for someone who can:

Craft a full messaging strategy rooted in real audience insight—
so every word moves people toward the sale
Build pre-launch momentum that drives urgency and sales on Day 1
Map the full buyer journey so every touchpoint builds trust and revenue

Being Good at Writing Copy

is no Longer Enough.

Even thinking strategically isn't enough if clients don’t see it, value it, or know they’re paying for it.

Because here’s today’s reality:

The mid-level copywriters who just deliver assets are on their way out.

And in the next 12–18 months, the writers who don’t reposition themselves will quietly get edged out of premium work.

But—and this is important—this isn’t the end of copywriting.

It’s the evolution of it.

AI didn’t eliminate the need for copywriters. It exposed the gap between writers who just write—and the ones who lead.

Clients are no longer just buying words.

They’re looking for someone who can:

Craft a full messaging strategy rooted in real audience insight—
so every word moves people toward the sale
Build pre-launch momentum that drives urgency and sales on Day 1
Map the full buyer journey so every touchpoint builds trust and revenue

This is your new opportunity in 2025.

AI can write fast. But it can’t lead.

It can’t hop on Zoom and feel the emotion behind what your client’s audience is saying (or not saying).

It can’t ask the questions your client didn’t even realize needed asking.

And it sure as hell can’t build trust with a client who’s trying to make $250k in 5 days.

But you can.

Let me guess…

You’ve spent years pulling late nights to fix last-minute changes, catching things no one else did, and keeping projects from going off the rails.

You’ve carried a good chunk of the launch—without ever being brought into the big conversations.

Because the industry trained you to stay in the execution lane—

To keep your head down, hit the deadline, and quietly overdeliver...

All while wondering if anyone actually sees the strategy behind it.

But you’re already doing more than execution, by...

→ Gathering thought leadership and real VOC to shape the message—not just fill in the blanks

→ Helping clients clarify what the audience needs to know, feel, and believe before the pitch

→ Mapping out customer journeys and pre-launch timelines that drive urgency and demand

And now it’s finally time to get recognized, respected, and paid for that role.

From Imposter to 100% Confident Launch Strategist

"I went from questioning if I could pivot from copywriter to strategist to feeling 100% confident supporting any client, no matter how complex their launch.

LTL gave me the complete process and timeline to show up for clients at all the right times—plus the pricing strategy that lets me charge what I'm worth without guilt. This course felt custom-made for me, and I'll be using it with every client for a long, long time"

— Susanna T, Launch Strategist

This is your new opportunity in 2025.

AI can write fast. But it can’t lead.

It can’t hop on Zoom and feel the emotion behind what your client’s audience is saying (or not saying).

It can’t ask the questions your client didn’t even realize needed asking.

And it sure as hell can’t build trust with a client who’s trying to make $250k in 5 days.

But you can.

Let me guess…

Because the industry trained you to stay in the execution lane—

To keep your head down, hit the deadline, and quietly overdeliver...

All while wondering if anyone actually sees the strategy behind it.

But you’re already doing more than execution, by...

→ Gathering thought leadership and real VOC to shape the message—not just fill in the blanks

→ Helping clients clarify what the audience needs to know, feel, and believe before the pitch

→ Mapping out customer journeys and pre-launch timelines that drive urgency and demand

And now it’s finally time to get recognized, respected, and paid for that role.

From Imposter to 100% Confident Launch Strategist

"I went from questioning if I could pivot from copywriter to strategist to feeling 100% confident supporting any client, no matter how complex their launch.

— Susanna T, Launch Strategist

A role where…

→ Clients trust you to shape the strategy—not just write the words

→ You’re booked at $7k–$15k+ to lead messaging, timelines, and launch decisions—not just hand over deliverables

→ You’re brought in early, treated like a true partner, and invited into the rooms where the big calls get made

Because when you fully claim that role, everything changes.

You stop being “just the copywriter”…

And become the linchpin—the one they can’t launch without.

That shift? It’s closer than you think…

A role where…

→ Clients trust you to shape the strategy—not just write the words

→ You’re booked at $7k–$15k+ to lead messaging, timelines, and launch decisions—not just hand over deliverables

→ You’re brought in early, treated like a true partner, and invited into the rooms where the big calls get made

Because when you fully claim that role, everything changes.

You stop being “just the copywriter”…

And become the linchpin—the one they can’t launch without.

That shift? It’s closer than you think…

The complete system that transforms mid-level copywriters into highly-paid Launch Strategists — so you stop being “just the writer” and start leading online launches with confidence, systems, and strategic thinking clients pay top dollar for.

Here’s what’s on the

other side of your shift…

Step into the role of Launch Strategist—and get paid like one
Stop blending in as “just the copywriter” and start claiming your place at the table where strategy (and higher fees) live
Future-proof your copy career with partnership clients can’t outsource to AI
Words alone won’t keep you booked—your insights, leadership, and launch thinking are what clients can’t replace
Confidently lead full client launches (even if you’ve never done one before)
Build your experience and expertise fast with proven frameworks, AI tools, practice scenarios and big-time support
Transform scattered client work into a strategic, high-ticket business
Say goodbye to low-budget gigs and chaotic timelines—learn to package, price, and lead launches that command $7K–$15K and build long-term client retainers

Read: This is not a copy course. It’s a hands-on experience that provides an identity change — designed to turn you into a confident, in-demand Launch Strategist from day one.

Finally Found My Worth and Doubled My Rates

"I went from second-guessing every strategic recommendation to confidently doubling my rates after this program. Before LTL, experience without certainty kept me playing small. Now? I've restructured my entire business positioning, and discovered how to stay involved as a launch leader through the entire process. The confidence shift was instant—and my bank account noticed."

— Melissa Esmeralda,

Launch Strategist & Business Owner

Here’s the step-by-step path from 'just a copywriter' to trusted launch strategist

PART I: LAUNCH STRATEGY FOUNDATIONS

MODULE 1: The Strategist Identity

Recognize the strategist in you—and finally define the role you’ve been stepping into all along

By the end of this module, you will:

Finally understand what separates a writer from a true Launch Strategist
Ditch the self-doubt and claim your seat at the strategy table
Rewire your thinking for confidence, clarity, and higher-level decisions

Implementation tool: Uncover the hidden ways you're already thinking like a strategist (spoiler: you've been leaving money on the table by not claiming this value)

MODULE 2: Launch Baselines

Get fluent in launch math, funnel language, and the metrics that separate real launch leaders from overwhelmed writers

By the end of this module, you will:

Decode launch language so you sound confident in any room
Evaluate offers strategically—not just instinctively
Learn the math behind conversion goals and funnel success

Implementation tool: The Launch Baselines Doc - Your complete guide to launch foundations, funnel systems, key metrics, and tech terms that position you as the knowledgeable strategist clients trust

MODULE 3: Mastering Launch Strategy

Master the full lifecycle of a launch - so you can design smarter campaigns that convert

By the end of this module, you will:

Deeply understand the systems behind every phase of a launch - pre-launch, conversion events, active launch, and post launches so you know exactly what happens when, why it matters, and what to suggest
Make smart strategic calls that elevate your client relationships

Implementation tool: The Launch Strategy Guidebook - The strategic playbook with plug-and-play decision frameworks, conversation scripts, and audit strategies that let you diagnose launch problems like a pro (even on your first strategic project)

Here’s the step-by-step path from 'just a copywriter' to trusted launch strategist

PART I:

LAUNCH STRATEGY FOUNDATIONS

MODULE 1:

The Strategist Identity

Recognize the strategist in you—and finally define the role you’ve been stepping into all along

By the end of this module, you will:

Finally understand what separates a writer from a true Launch Strategist
Ditch the self-doubt and claim your seat at the strategy table
Rewire your thinking for confidence, clarity, and higher-level decisions

Implementation tool: Uncover the hidden ways you're already thinking like a strategist (spoiler: you've been leaving money on the table by not claiming this value)

MODULE 2: Launch Baselines

Get fluent in launch math, funnel language, and the metrics that separate real launch leaders from overwhelmed writers

By the end of this module, you will:

Decode launch language so you sound confident in any room
Evaluate offers strategically—not just instinctively
Learn the math behind conversion goals and funnel success

Implementation tool: The Launch Baselines Doc - Your complete guide to launch foundations, funnel systems, key metrics, and tech terms that position you as the knowledgeable strategist clients trust

MODULE 3:

Mastering Launch Strategy

Master the full lifecycle of a launch - so you can design smarter campaigns that convert

By the end of this module, you will:

Deeply understand the systems behind every phase of a launch - pre-launch, conversion events, active launch, and post launches so you know exactly what happens when, why it matters, and what to suggest
Make smart strategic calls that elevate your client relationships

PART II: The Complete Launch Project

Here's where you implement all your Part 1 learnings into real client projects

MODULE 4: Prospecting for Premium Projects

Start attracting dream clients who want your brain—not just your words

By the end of this module, you will:

Transform your positioning to attract premium clients
Find high-value clients using modern strategies that work in an AI world
Spot high-value project opportunities hiding in plain sight
Show up with confidence in discovery calls and conversations - knowing exactly how to lead to the proposal
Master the Soft Strategy Approach with 4 levels of involvement (Curious Clara to Launch Leader Lucy)

Implementation tools: AI-Powered Positioning & Pitching GPTs - Custom-built AI assistants that craft your new positioning and generate personalized pitches that land premium clients

MODULE 5: Pricing, Packages, and Proposals

Shift from selling deliverables to selling strategy, with pricing that reflects your leadership—and proposals that close premium clients

By the end of this module, you will:

Build strategic packages that justify $7K-$15K price tags
Master value-based pricing that ties to business impact (not hours or words)
Create proposals that lead with strategy and position you as the expert
Learn how to create simple funnel maps that move the proposal (and project) forward
Properly outline projects that avoid scope creep and protect your boundaries

Implementation items: The Strategic Pricing Suite - Swipe-and-deploy pricing calculator, packaging templates, proposal GPTs, and visual funnel map templates that help you confidently quote premium rates (and have clients say yes because they can SEE the value)

MODULE 6: Creating Your Launch Roadmap

Turn “we just signed!” into “this is the smoothest launch I’ve ever had.”

By the end of this module, you will:

Create strategic onboarding systems that turn contract signing into immediate momentum (clients feel taken care of before you even start)
Lead confident 90-minute kickoff calls that extract everything you need while positioning you as the strategic leader they've been looking for
Create the ultimate launch timeline with clear milestones, deadlines, and deliverable schedules that keep projects organized

Implementation items: The Ultimate Launch Matrix - Your complete launch command center that maps out EVERYTHING for the entire project (no matter how complex). This modern system uses smart formulas, the timeline GPT, and automated milestone tracking to organize Launch Plans that make clients feel like they hired McKinsey, not a freelancer

MODULE 7: Project Implementation

The plan is in place—now it's time to implement like a pro and bring the strategy to life

By the end of this module, you will:

Translate messy research into strategic messaging frameworks
Create professional messaging briefs that guide the entire funnel
Execute high-level assets (sales pages and launch emails) with clarity and confidence
Manage your mindset during the intense implementation phase

Implementation items: The Messaging Doc GPT - Your personal messaging strategist that transforms messy research into strategic gold and becomes your north star for all copy and strategy deliverables

MODULE 8: Managing The Launch Process

Deliver results clients rave about—and want again and again

By the end of this module, you will:

Run your clients' launch week and provide daily launch support without burning out
Track metrics that matter, and analyze them strategically
Roll out Contingency Plans when launches (and clients) go “off script”
Lead debrief calls that turn launch performance into future contracts
Build long-term partnerships based on results and leadership

Implementation items: The Launch Performance Tracker - The data-tracking system that turns you into the strategist who says, "Here's exactly why your launch underperformed and here's my plan to 2X it next time" (hello, long-term retainers)

PART II:

The Complete

Launch Project

Here's where you implement all your Part 1 learnings into real client projects

MODULE 4: Prospecting for Premium Projects

Start attracting dream clients who want your brain—not just your words

By the end of this module, you will:

Transform your positioning to attract premium clients
Find high-value clients using modern strategies that work in an AI world
Spot high-value project opportunities hiding in plain sight
Show up with confidence in discovery calls and conversations - knowing exactly how to lead to the proposal
Master the Soft Strategy Approach with 4 levels of involvement (Curious Clara to Launch Leader Lucy)

Implementation tools: AI-Powered Positioning & Pitching GPTs - Custom-built AI assistants that craft your new positioning and generate personalized pitches that land premium clients

MODULE 5: Pricing, Packages, and Proposals

Shift from selling deliverables to selling strategy, with pricing that reflects your leadership—and proposals that close premium clients

By the end of this module, you will:

Build strategic packages that justify $7K-$15K price tags
Master value-based pricing that ties to business impact (not hours or words)
Create proposals that lead with strategy and position you as the expert
Learn how to create simple funnel maps that move the proposal (and project) forward
Properly outline projects that avoid scope creep and protect your boundaries

MODULE 6: Creating Your Launch Roadmap

Turn “we just signed!” into “this is the smoothest launch I’ve ever had.”

By the end of this module, you will:

Create strategic onboarding systems that turn contract signing into immediate momentum (clients feel taken care of before you even start)
Lead confident 90-minute kickoff calls that extract everything you need while positioning you as the strategic leader they've been looking for
Create the ultimate launch timeline with clear milestones, deadlines, and deliverable schedules that keep projects organized

MODULE 7: Project Implementation

The plan is in place—now it's time to implement like a pro and bring the strategy to life

By the end of this module, you will:

Translate messy research into strategic messaging frameworks
Create professional messaging briefs that guide the entire funnel
Execute high-level assets (sales pages and launch emails) with clarity and confidence
Manage your mindset during the intense implementation phase

Implementation items: The Messaging Doc GPT - Your personal messaging strategist that transforms messy research into strategic gold and becomes your north star for all copy and strategy deliverables

MODULE 8: Managing The Launch Process

Deliver results clients rave about—and want again and again

By the end of this module, you will:

Run your clients' launch week and provide daily launch support without burning out
Track metrics that matter, and analyze them strategically
Roll out Contingency Plans when launches (and clients) go “off script”
Lead debrief calls that turn launch performance into future contracts
Build long-term partnerships based on results and leadership

INSIDE LOOK: the GPTS that help you
implement with confidence

Lead The Launch changed my business as I know it.

"LTL Changed EVERY Aspect of how I show up as a Strategist. I went from not knowing how to support clients during launches (beyond copy and encouragement) to having complete confidence with the Launch Matrix in my toolbox.

Out with à la carte services, in with premium strategy packages. The frameworks, templates and GPTs turned me from overwhelmed service provider into a streamlined strategic partner… AND I’m now taking these processes and applying it to myself with my very first course! Talk about an evolution”

— Kasey West, Launch Strategist

This identity shift comes with all the right bonuses and support

to get you across the finish line

VIP BONUS 1:

Master writing

high-converting sales pages

Via Sales Page Prep School (Value $997)

The signature program that’s helped 200+ copywriters confidently write high-converting, personality-driven sales pages using the proven Double Pop Process™

Perfect for strategists who want a clear, repeatable system for writing launch-breaking client sales pages

VIP BONUS 2:

Master writing

high-converting email campaigns

Via Launch Copy Lounge (Value $497)

This step-by-step email kit is your answer for banging out strategic pre-launch emails, conversion event emails, show-up reminders, active launch campaigns, and post-launch email sequences that support every email needed in a launch

VIP BONUS 3:

6 Months of Personalized Coaching

via Private Podcast Feed (Value: $2,997)

You're encouraged to submit ALL your questions (big and small) as they arise, and you'll receive thoughtful responses right to your ear buds
Client questions, strategy concerns, business scenarios, and any other “stuff” that’s on your mind - its all fair game to get you unstuck and moving forward

VIP BONUS 4:

Lifetime Access to Our Private Strategist Network

via our lively and encouraging Facebook Community (Value: $997)

Stay plugged into a high-level network of peers who get it—where you can ask questions, gain accountability, find collaborations, and stay connected for the longterm

LIMITED TIME BONUS:

How to secure high-paying launch clients in today’s market

Via The Client Acquisition Clinic with Jillian Anderson ($697)

Plug into real-world client acquisition strategies from Jillian Anderson—a program alum and in-demand strategist booking $10K+ projects. These are moves you can use right now

LIMITED TIME BONUS:

Behind-the-scenes journey from Copywriter to Strategist

(and how to replicate it for yourself)

Via The Launch Strategy Workshop with Chelsea Wallace ($597)

Chelsea breaks down exactly how she made the leap from copywriter to strategist—clients, pricing, positioning, and behind-the-scenes systems. Steal what works, plug it into your own business, and start shaping your version of this success story

Here’s a recap of what’s waiting for you inside:

Module 1: The Strategist Identity...................................................................

Module 2: Launch Baselines..........................................................................

Module 3: Mastering Launch Strategy............................................................

Module 4: Prospect for Premium Projects.....................................................

Module 5: Pricing, Packages, and Proposals.................................................

Module 6: Creating Your Launch Roadmap....................................................

Module 7: Project Implementation................................................................

Module 8: Managing the Launch Process.......................................................

BONUS: Sales Page Prep School....................................................................

BONUS: Launch Copy Lounge.........................................................................

BONUS: 6 Months of Personalized Coaching via the Private Podcast...........

BONUS: Lifetime Access to our Private Copywriter Community...................

BONUS: Launch Strategy Workshop with Chelsea Wallace...........................

BONUS: Client Acquisition Clinic with Jillian Anderson.................................

Value $997

Value $497

Value $2,997

Value $997

Value $597

Value $697

Program Value: $14,758

~~Regular Price: $2,997~~

Today’s Case Study Member Price: $2,497

Here’s a recap of what’s waiting for you inside:

Module 1: The Strategist Identity..................$997

Module 2: Launch Baselines..........................$997

Module 3: Mastering Launch Strategy...........$997

Module 4: Prospect for Premium Projects....$997

Module 5: Pricing, Packages, and Proposals.$997

Module 6: Creating Your Launch Roadmap...$997

Module 7: Project Implementation................$997

Module 8: Managing the Launch Process......$997

BONUS: Sales Page Prep School....................$997

BONUS: Launch Copy Lounge........................$497

BONUS: 6 Months of Personalized Coaching via the Private Podcast.....................................$2,997

BONUS: Lifetime Access to our Private Copywriter Community..................................$997

BONUS: Launch Strategy Workshop with Chelsea Wallace...........................................................$597

BONUS: Client Acquisition Clinic with Jillian Anderson........................................................$697

Program Value: $14,758

~~Regular Price: $2,997~~

Today’s Case Study Member Price: $2,497

Lead The Launch: $2,497

When you join Lead The Launch

you'll get:

Lifetime access to LTL Curriculum + bonuses + future updates
Lifetime access to the Private Facebook Group & Community
6 Months of Coaching via the Private Podcast Feed

Investment

$2,497

I'M READY

Lead The Launch

elite: $3,497

When you join Lead The Launch Elite you'll get:

Lifetime access to LTL Curriculum + bonuses + future updates
Lifetime access to the Private Facebook Group + Community
6 Months of Coaching via the Private Podcast Feed
3 Months of Weekly Copy Reviews
3 Months of Voxer Access to Dani

Investment

$3,497

I'M READY

Why This Shift

Matters in 2025

This is an opportunity to position yourself as indispensable in today's market. While other copywriters might compete on price and worry about being replaced by AI, Launch Strategists command premium rates because they deliver strategic thinking that drives results.

The copywriters who evolve into strategic leaders have more opportunities to take on fulfilling projects, earn higher rates, and build long-term partnerships with clients who value their expertise.

The question isn't whether the industry is changing—

It's whether you're ready to evolve with it or not 🖤

Why This Shift

Matters in 2025

The copywriters who evolve into strategic leaders have more opportunities to take on fulfilling projects, earn higher rates, and build long-term partnerships with clients who value their expertise.

The question isn't whether the industry is changing—

It's whether you're ready to evolve with it or not 🖤

Lead The Launch is for mid-level copywriters who know that competing on writing alone is a race to the bottom—especially in an AI-dominated market.

This is for you if...

👍🏼 You've been writing for clients for a few years, and you're tired of being left out of the strategic decisions that actually move the needle

👍🏾 You see the writing on the wall: AI can churn out decent copy in seconds, clients are questioning your rates, and you know you need to offer something clients don't want a bot for —launch partnership, human insight, and real-world experiences

👍🏿 You want to work on bigger projects and command higher rates, but something is holding you back from fully stepping into that strategist identity. Maybe it's confidence, maybe it's not having the right frameworks, or maybe you just don't know where to start

👍🏻 You've taken courses and learned copy skills, but when it comes to confidently leading launch strategy, positioning yourself as indispensable, and charging what you're actually worth, you still feel fuzzy and behind

If you're ready to stop competing with AI and start leveraging what makes you irreplaceable—your strategic brain, your ability to connect dots, and your understanding of human psychology in online launches —

then Lead The Launch is your next move.

The 14-Day Lead with Confidence Guarantee

I’m confident Lead the Launch will give you the tools, support, and strategy to step into your next-level role as a Launch Strategist.

But if you dive into the first two weeks and decide it’s not the right fit? You can request a full refund—no hard feelings, no hoops.

This is about building trust from the start—because that’s what great strategy (and great offers) are built on.

Step out of the copywriter-for-hire role and into a Launch Strategist—so you can lead client launches, charge premium rates, and become irreplaceable in the AI era

Hey There!

I'm Dani

Copywriter, Launch Strategist, and the coach who helps copywriters step into the role they’re already halfway playing.

I’ve led multi quarter-million dollar launches, coached hundreds of writers, and I still work 1:1 with clients inside real campaigns. Which means what I teach isn’t theory — it’s what’s working right now in todays market.

A few years ago, I was where you might be: offering “just copy” but delivering way more. Mapping timelines. Shaping offers. Thinking like a strategist… without getting paid like one.

At first, I was proud of how much I cared about results for my clients. But over time, the resentment crept in…

I was doing strategist-level work — but my pricing, role, and client relationships didn’t reflect it.

Turns out, my clients weren’t the issue.

Hi. I’m the problem, it’s me…

The truth was, I just hadn’t claimed the role I was already stepping into.

When I finally did — backed by better structure, stronger positioning, and clearer systems — everything shifted:

→ Better clients

→ Bigger contracts

→ Impactful and rewarding projects

→ A waitlist of people putting down deposits to work with me

→ More clarity, more confidence, and way less chaos

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That’s what Lead The Launch is about: helping you stop waiting to be chosen… and start leading like the strategist you already are.

Because in a world where AI can write words, what clients really want is leadership, trust, and strategic partnership — and that’s exactly what you will bring.

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Frequently Asked Questions

I’ve never done a full launch before. Can I really call myself a Launch Strategist?

This is exactly why I created Lead The Launch. You don't need a portfolio of successful launches to start—you need the frameworks and confidence to move forward. This program teaches you everything from launch baselines to debrief strategies, and you'll practice with real scenarios that you can implement right away.

How do I find clients who can actually afford $7-$15K for strategic services?

Module 4 is entirely dedicated to this, PLUS you get immediate access to the Client Acquisition Clinic with Coach Jillian Anderson. Between the two of us, you'll learn the exact modern strategies we're using TODAY to find and secure high-paying projects. You'll master the Soft Strategy Approach that naturally attracts premium clients, plus prospecting methods that actually work in 2025. Here's the key: when you position yourself as a strategist (not just a copywriter), you attract different clients—ones who understand the value of strategic thinking.

What exactly does “launch strategy” include? I’m not sure what I’d actaully be selling.

Launch strategy includes everything from offer validation and funnel planning to messaging frameworks and performance optimization. In Module 3, you'll master the complete four-phase launch system, and by Module 5, you'll know exactly how to package these services. You're not just writing copy (some members don't want to write at all anymore!) —you're mapping out the entire customer journeys, setting KPIs, leading kickoff calls, and making data-driven recommendations. The program gives you done-for-you service packages so you're never guessing.

I already have copywriting clients. Will this help me work with them differently?

Absolutely. You'll learn how to introduce strategic elements to your existing client relationships and position current and additional projects at a higher level. You can start applying these skills immediately!

Do I need any specific experience to be the right fit for this?

This program is designed for mid-level copywriters who have been working with clients already. Ideally, you're already interested in launches or have been working in the online course creation space, writing any form of sales copy or marketing materials. You don't need launch strategy experience—that's what I'll teach you—but you should be comfortable with copywriting fundamentals and client relationships, as this is a “next-rung-in-your-copy-career” type of program.

I’m swamped with my current client load. How will I find time for this?

The program is self-paced, so you can learn while managing current commitments - you also have 6 months of personalized support that you can tap into at any time. More importantly, the systems you'll implement actually save time—the Launch Matrix alone can cut your project management time in half.

How do I stay relevant and irreplaceable with AI everywhere now?

This is THE reason to become a Launch Strategist. AI can write decent copy in seconds, so your strategic thinking and leadership is your superpower. Clients don't need another copywriter—they need someone who can collaborate with them on their next best launch, diagnose any setbacks, and improve their impact and results for the long haul. That's what you'll learn to do inside.

I struggle with imposter syndrome. What if I’m not ready to position myself as an expert?

Every single successful Launch Strategist started here. The difference is they had support and frameworks to build their confidence.

Module 1 specifically addresses the identity shift from copywriter to strategist, so you understand how to navigate the waters. But here's what really builds confidence: the hand-holding implementation tools. The Messaging Doc GPT that transforms your research so you know you’ve nailed the Big Idea and overall pre-launch strategy. The Timeline GPT that creates professional project plans. The positioning GPTs so you know exactly how to talk about yourself…. These tools literally guide you through each step, so you're never second-guessing your next move.

Plus, you get 6 months of coaching where you can bring your real client situations and get guidance on every aspect of your business. The private podcast feed means you're never alone when self-doubt creeps in. Confidence comes from competence and implementation, and this program builds both—with actual tools that do the heavy lifting alongside you.

How is this different from other copywriting courses I’ve taken?

This isn't a copywriting course. Instead, it's a longterm business shift for copywriters in today's market.

Here's the reality: the traditional copywriter role as we know it isn't sustainable anymore. We're absolutely still needed, but we have to evolve. While Sales Page Prep School and Launch Copy Lounge (included as bonuses) strengthen your sales copy skills, Lead The Launch teaches you what clients desperately need now—strategic thinking, launch leadership, and the ability to see the full picture. You're not just learning to write better copy; you're learning to position yourself as the strategic partner that clients actually need in today’s AI world - and then deliver on it!

Copywriters Who Think Like A Strategist

Get Paid Like An Expert

Module 1: The Strategist Identity...................................................................

Module 2: Launch Baselines...........................................................................

Module 3: Mastering Launch Strategy............................................................

Module 4: Prospect for Premium Projects.....................................................

Module 5: Pricing, Packages, and Proposals................................................