How every copywriter can become an expert in the Launch Copy space…
To find better clients, earn bigger-ticket projects, receive higher paychecks, and feel confident in their freelance decision
(without even having to launch for yourself)
Snag the guide so you can implement the strategies that took me
from 0-100K in my first year of business
PRICE: $67
SALE: FREE
From Copywriter To Launch Strategist
Stop playing small.
Start leading launches.
You've got the writing skills.
Now get the strategy that makes clients trust you, pay you more, and deliver actual results
Doors open July 2nd with founding member perks
From Copywriter To
Launch Strategist
Stop playing small.
Start leading launches.
You've got the writing skills.
Now get the strategy that makes clients trust you, pay you more, and deliver actual results
Get on the waitlist to get all the best founding member perks...
Doors open July 2nd
Doors open July 2nd
You're a talented writer.
So why doesn't it feel like enough?
You left your 9-5 for freedom. For impact. For work that lights you up.
But here you are—stuck in a cycle of one-off projects, constantly hunting for the next client, and feeling more like an order-taker than the strategic expert you know you could be.
The worst part? You know your copy is good. But something's missing.
You want to lead launches, not just write pieces of them.
You want clients who value your strategy, not just your way with words.
You want to stop wondering if your work actually converted.
The copywriters who command premium rates and truly love their work are delivering more than words—they're delivering strategy.
You're a talented writer.
So why doesn't it feel like enough?
You left your 9-5 for freedom. For impact. For work that lights you up.
But here you are—stuck in a cycle of one-off projects, constantly hunting for the next client, and feeling more like an order-taker than the strategic expert you know you could be.
The worst part? You know your copy is good. But something's missing.
You want to lead launches, not just write pieces of them.
You want clients who value your strategy, not just your way with words.
You want to stop wondering if your work actually converted.
The copywriters who command premium rates and truly love their work are delivering more than words—they're delivering strategy.
The shift that changes everything
Imagine walking into client calls as the expert who guides the entire launch strategy—not just the person who writes what they're told.
Imagine having a clear, repeatable system for running high-converting launches—from research to funnel mapping to messaging architecture.
Imagine clients trusting you with bigger projects, valuing your strategic insights, and happily paying premium rates for the combination of copy AND strategy that gets real results.
That's what happens when you make the Strategist Shift.
The shift that changes everything
Imagine walking into client calls as the expert who guides the entire launch strategy—not just the person who writes what they're told.
Imagine having a clear, repeatable system for running high-converting launches—from research to funnel mapping to messaging architecture.
Imagine clients trusting you with bigger projects, valuing your strategic insights, and happily paying premium rates for the combination of copy AND strategy that gets real results.
That's what happens when you make the Strategist Shift.
Introducing a brand new mentorship program
For intermediate copywriters who are ready to evolve into trusted Launch Strategists—without ditching the craft they love.
Through my signature framework, you'll learn how to lead launches with confidence, combining powerful copywriting with real strategy, clear structure, and high-impact results.
This high-touch program opens in June, and the best perks go to copywriters on the waitlist.
Introducing a brand new mentorship program
For intermediate copywriters who are ready to evolve into trusted Launch Strategists—without ditching the craft they love.
Through my signature framework, you'll learn how to lead launches with confidence, combining powerful copywriting with real strategy, clear structure, and high-impact results.
This high-touch program opens in June, and the best perks go to copywriters on the waitlist.
This Is For You If:
You've been in the copy game for the last couple years
You want to stop competing on "just copy" and start commanding higher rates
You're tired of being out of the loop once you deliver your copy (did it convert?)
You want a repeatable system for managing launches from start to finish
You're ready to show up as a strategic partner, not just a writer for hire
You know the key to true freedom is working smarter, not taking on more and more projects
BONUS: Get access to my Client Experience Roadmap when you watch the training
(the exact same overview I use with my 7-figure clients) to inspire your own client management!
BONUS: Get access to my Client Experience Roadmap when you watch the training
(the exact same overview I use with my 7-figure clients) to inspire your own client management!
BONUS: Get access to my Client Experience Roadmap when you watch the training
(the exact same overview I use with my 7-figure clients) to inspire your own client management!
BONUS: Get access to my Client Experience Roadmap when you watch the training
(the exact same overview I use with my 7-figure clients) to inspire your own client management!
This Is For You If:
You've been in the copy game for the last couple years
You want to stop competing on "just copy" and start commanding higher rates
You're tired of being out of the loop once you deliver your copy (did it convert?)
You want a repeatable system for managing launches from start to finish
You're ready to show up as a strategic partner, not just a writer for hire
You know the key to true freedom is working smarter, not taking on more and more projects
BONUS: Get access to my Client Experience Roadmap when you watch the training
(the exact same overview I use with my 7-figure clients) to inspire your own client management!
BONUS: Get access to my Client Experience Roadmap when you watch the training
(the exact same overview I use with my 7-figure clients) to inspire your own client management!
What's inside the program:
The complete Strategist Shift™ Method—a 7-step process for evolving from copywriter to launch strategist
High-touch mentorship and feedback on your work and client scenarios
Launch strategy templates, funnel mapping tools, and messaging frameworks
A built-in community of ambitious copywriters making the same transition
Real-world training on how to package, sell, and deliver strategic services
And more that waitlist members will hear about first!
What's inside the program:
The complete Strategist Shift™ Method—a 7-step process for evolving from copywriter to Launch Strategist
High-touch mentorship and feedback on your work and client scenarios
Launch strategy templates, funnel mapping tools, and messaging frameworks
A built-in community of ambitious copywriters making the same transition
Real-world training on how to package, sell, and deliver strategic services
And more that waitlist members will hear about first!
Why now is the time to level up
The market is changing. AI can write great copy, but leading a launch for your client is human-driven. Clients don't just need writers - they need strategic partners who can see the big picture, connect the dots, and guide the entire launch process with confidence.
Let me help you position yourself as the expert clients can't wait to work with (and pay premium rates for).
Why now is the time to level up
The market is changing. AI can write great copy, but leading a launch for your client is human-driven. Clients don't just need writers—they need strategic partners who can see the big picture, connect the dots, and guide the entire launch process with confidence.
Let me help you position yourself as the expert clients can't wait to work with (and pay premium rates for).
Be the first to know when doors open
The program opens in June, and waitlist members get:
First access when doors open
Special early-bird pricing
Exclusive bonuses
Behind-the-scenes updates as the program develops
Be the first to know when doors open
The program opens in June, and waitlist members get:
First access when doors open
Special early-bird pricing
Exclusive bonuses
Behind-the-scenes updates as the program develops
About Your Mentor
Hey - it’s Dani!
I've spent nearly a decade helping copywriters build businesses with real freedom—not the kind that looks good on Instagram, but the kind that actually works with your life.
As the creator of Sales Page Prep School, I've helped hundreds of copywriters master the craft of high-converting sales pages. This new program is the next evolution—built to bridge the gap between writing copy and leading launches—because that's where the biggest opportunity is for copywriters today.
About Your Mentor
Hey - it’s Dani!
I've spent nearly a decade helping copywriters build businesses with real freedom—not the kind that looks good on Instagram, but the kind that actually works with your life.
As the creator of Sales Page Prep School, I've helped hundreds of copywriters master the craft of high-converting sales pages. This new program is the next evolution—built to bridge the gap between writing copy and leading launches—because that's where the biggest opportunity is for copywriters today.
The truth?
You already have most of the skills you need.
What you're missing is the framework, the confidence, and the strategic toolkit that transforms you from the person who writes the copy to the person who leads the entire launch.
Join the waitlist.
Be the first to hear when doors open.
The truth?
You already have most of the skills you need.
What you're missing is the framework, the confidence, and the strategic toolkit that transforms you from the person who writes the copy to the person who leads the entire launch.
Join the waitlist. Be the first to hear when doors open.
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