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Webinar replay breakdown:
00:00 – Welcome & what we’re covering
03:45 – Dani’s background & experience
08:00 – Why “good copy” isn’t enough anymore
17:30 – 5 signs you're already doing strategist work
27:30 – The 4-part framework for leading launches
39:45 – Introduction to Lead The Launch
42:00 – 14-day guarantee
43:30 – Module-by-module breakdown
47:00 – Bonuses (Sales Page Prep School, Launch Copy Lounge)
50:00 – FAQs + “What if I’ve never led a launch?”
56:00 – Final thoughts & invitation to join
About Your Copy Mentor, Dani

Dani is on a mission to help mid-level copywriters step into strategy and get paid like the launch leaders they are becoming. Her signature method, The Strategist Shift™, is perfect for copywriters looking to stay relevant (and in demand) in a world of AI by owning the strategy, not just the words — so they can be part of impactful work, raise their rates, and build a freedom-based business on their terms.

Get The Lead The Launch
Training + Bonuses
Learn the Systems Behind Dani's
Quarter Million Dollar Client Launches

-Elizabeth Chappell
"My first two launches without Dani's support brought in 62 members and 89 members respectively. After she lead the launch, our following launch welcomed 261 members...for a total of over $260K! It blew all of my launch goals out of the water"
Learn the Systems behind my clients' Quarter Million Dollar Launches

-Elizabeth Chappell
"My first two launches without Dani's support brought in 62 members and 89 members respectively. After she lead the launch, our following launch welcomed 261 members...for a total of over $260K! It blew all of my launch goals out of the water"








Get The Lead The Launch System, Live Training + All Of The Bonuses
Get The Lead The Launch System, Live Training + All Of The Bonuses
